Fidelity Bank appoints Joann Marsili to Executive Vice President, Chief Marketing and Digital Experience Officer
Marketing executive to focus on communications, brand management, digital delivery
Leominster, Mass –Fidelity Bank today announced the appointment of Joann Marsili to Executive Vice President, Chief Marketing and Digital Experience Officer. In this role, she will oversee the marketing and digital transformation strategy for the bank with a focus on corporate communication, marketing intelligence, brand management, digital delivery, and product development.
Since 2003, Joann has worked at Fidelity Bank in Dunmore, Pennsylvania, most recently serving as Senior Vice President and Chief Marketing Officer where she led digital sales initiatives and implemented targeted strategies for acquisition, growth, and retention.
“As Fidelity Bank continues to execute our digital transformation strategy, Joann will have an integral role in delivering our LifeDesign Banking approach and C.A.R.E. process, both digitally and traditionally, to help our clients get where they want to be,” said Ed Manzi, Jr., Chairman and CEO, Fidelity Bank. “As a highly experienced and trained marketing and digital client experience professional, Joann will align our brand to help us maintain our strong reputation as a caring bank that provides confidence and clarity for our clients when making financial decisions.”
Marsili earned a bachelor’s degree in Speech Communication/Broadcasting from Pennsylvania State University and is currently pursuing a master’s degree in Business Administration at Wilkes University. She is a Certified Financial Marketing Professional and has presented on various marketing topics in the financial industry for a number of conferences around the country. She also is an Instructor for the American Bankers Association School of Bank Marketing and the Pennsylvania Bankers School of Banking.
A resident of Archbald, Pennsylvania, she serves on the board of directors for the Meals on Wheels program, the Lackawanna County Commission for Women, and on the advisory board and marketing steering committee for The University of Scranton.
She will continue to reside in Pennsylvania with frequent trips to Leominster in her new role.
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About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. Fidelity Bank’s unique LifeDesign approach to banking provides the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 13 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. Fidelity Bank has been voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts and appeared on the Boston Globe’s Top Places to Work list six times. As of December 31, 2021, the bank had total assets of approximately $1.2 billion. For more information, visit fidelitybankonline.com.