New Members
Fidelity Bank launches Lemonade Learning Club to foster financial literacy for children
New program to encourage parents, children to learn about saving money, entrepreneurship
(Leominster, Mass.) Fidelity Bank today announced the kickoff of The Lemonade Learning Club, an initiative designed to teach financial literacy to children in the communities the Bank serves. Parents start by opening a Fidelity Bank growth savings account for their children aged 18 and under. Following enrollment, children receive everything they need to run their own lemonade stand business, including valuable educational information about earning, spending, and saving money.
Club members receive a comprehensive starter kit with the essential materials needed to launch a successful lemonade stand. The kit is curated with a one-gallon pitcher, wooden mixing spoon, lemonade mix packet, apron, money bag, stickers, flyers, and a lemonade recipe book.
In addition, children receive educational information on the basics of running the business, including how to track sales and expenses, calculate profit along with simple-to-use worksheets, and a glossary of basic financial terms. With these tools in hand, children are empowered to learn the value of saving and the confidence of embarking on an exciting entrepreneurial endeavor.
As part of this program, Fidelity Bank is providing additional fun and engaging resources to parents and their children about earning and saving, including blogs and recommended age-appropriate books for kids to read and learn.
“Recognizing the crucial role financial literacy has in empowering individuals throughout their lives, The Lemonade Learning Club instills fundamental financial management skills in children at an early age,” said Sheila King-Goodwin, chief community banking officer, Fidelity Bank. “As part of Fidelity Bank’s LifeDesign banking promise of providing care, clarity, and confidence, we hope this program helps children learn to make informed financial decisions and navigate the complexities of personal finance confidently.”
To learn more about The Lemonade Learning Club, parents are encouraged to visit one of Fidelity Bank’s 13 banking centers or explore the program online at www.fidelitybankonline.com/lemonade. The Lemonade Learning Club runs through August 31, 2024.
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About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. For more than 20 years, Fidelity Bank’s unique LifeDesign approach to banking is a promise to provide the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 13 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. Fidelity Bank was the only bank in Central and Western Massachusetts recognized as one of Forbes “America’s Best Banks in Each State 2022,” in addition to being voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts and placing on the Boston Globe’s Top Places to Work list six times. As of December 31, 2023, the bank had total assets of approximately $1.5 billion. For more information, visit fidelitybankonline.com.
