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Fidelity Bank Early Career Professionals Complete American Bankers Association Bank Marketing School

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Fidelity Bank Early Career Professionals Complete American Bankers Association Bank Marketing School
10-day course provides advanced marketing education for future leadership development


Leominster, MassFidelity Bank today announced that colleagues, Irene M. Rivera and Joseph Canedo have successfully completed the American Bankers Association (ABA) Bank Marketing School, a program designed to support the future growth of industry professionals.

The 10-day course, held in Atlanta, Ga. in April, included sessions on public relations, data and analytics, marketing ROI, marketing to multi-cultural consumers, planning, financial analysis, and asset/liability management, using AI and innovation to drive value, and marketing leadership. The course is the first step towards earning the valued Certified Financial Marketing Professional (CFMP) credential, demonstrating expertise to employers, regulators, and customers.

“We are deeply invested in the development of our team members and take immense pride in witnessing their achievements,” said Joann Marsili, CFMP, executive vice president, chief growth and client experience officer, Fidelity Bank, and who serves as an advisory board member for the Bank Marketing School and taught the marketing ROI portion of the course. “We look forward to the positive changes these new-found experiences will bring.”

Irene Rivera joined Fidelity Bank in 2023 as Digital Marketing Specialist and holds a bachelor’s degree in business administration and a marketing degree from Fitchburg State University. “Thank you, Fidelity Bank, for your unwavering support and investment in my professional journey. Completing the ABA Bank Marketing School was an honor, and the people were exceptional,” said Rivera.

Joseph Canedo is a graduate of the College of the Holy Cross and joined Fidelity Bank in 2016 as a Data Analyst. He was recently honored with the Bank’s 2024 back-office Mission Accomplished Award for using his head and heart to answer questions that are critical to the Bank’s business, while also thinking critically about “how” that information needs to be used.

“Irene and Joseph are exceptional individuals and team members,” added Marsili. “This experience will help them become better bankers and leaders and help them fulfill Fidelity’s LifeDesign banking promise of providing care, clarity, and confidence to help clients get where they want to be.”

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About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. For more than 20 years, Fidelity Bank’s unique LifeDesign approach to banking is a promise to provide the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 13 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. Fidelity Bank was the only bank in Central and Western Massachusetts recognized as one of Forbes “America’s Best Banks in Each State 2022,” in addition to being voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts and placing on the Boston Globe’s Top Places to Work list six times. As of December 31, 2023, the bank had total assets of approximately $1.5 billion. For more information, visit

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