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Fidelity Bank promotes Jim Notaro to Senior Vice President, Director of Digital Delivery, Product and Market Intelligence

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Fidelity Bank promotes Jim Notaro to Senior Vice President, Director of Digital Delivery, Product and Market Intelligence
Notaro to enhance Client Care Center, enhance Bank’s products and services to digital environment
(Leominster, Mass.) Fidelity Bank today announced the promotion of Jim Notaro to Senior Vice President, Director of Digital Delivery, Product, and Market Intelligence. In this role, he will oversee the Client Care Center and the bank’s digital services, including online and mobile banking. He will also continue to enhance the selection of world-class products and services, especially those desired by the Bank’s clients. Most recently, he served as Vice President, Director, Product Innovation.
Notaro has been with Fidelity Bank for 20 years serving in a variety of roles, including administration, strategy, innovation, and operations. He also led the Bank’s Strategic Optimization Lab to better serve clients through technology enhancements, process improvements, project management and data analytics to better understand and anticipate client needs. 

“Jim’s many years of experience and knowledge across multiple areas within the Bank will serve us well as we work to enhance the digital client experience,” said Joann Marsili, chief growth and client experience officer, Fidelity Bank. “Under Jim’s leadership, our clients will obtain the services they have come to know and trust in our branches with the convenience of accessing our services on mobile devices and computers.”

A resident of Lunenburg, he earned a master’s degree in business administration from Bentley University and is a proud alumni of Fitchburg State University and Mount Wachusett Community College. An active member of the community, Notaro serves as chair of the board of directors for the Shine Initiative, an organization he has been closely involved with since he started working at the Bank. He is also actively engaged with the Business Advisory Board at Mount Wachusett Community College.
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About Fidelity Bank:
Founded in 1888, Fidelity Bank is one of the strongest independent community banks in Central and Eastern Massachusetts. For more than 20 years, Fidelity Bank’s unique LifeDesign approach to banking is a promise to provide the care and clarity needed to make informed decisions with confidence. The Bank offers a range of personal and business banking solutions to clients in 13 full-service banking centers in Leominster, Worcester, Fitchburg, Needham, Gardner, Shirley, Barre, Millbury, Paxton, Princeton, and Winchendon. The Bank has consistently earned a “5 Star” rating from BauerFinancial, Inc., the nation’s leading independent bank rating and research firm. Fidelity Bank was the only bank in Central and Western Massachusetts recognized as one of Forbes “America’s Best Banks in Each State 2022,” in addition to being voted Worcester Telegram & Gazette Best Financial Services in Central Massachusetts and placing on the Boston Globe’s Top Places to Work list six times. As of December 31, 2023, the bank had total assets of approximately $1.5 billion. For more information, visit

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