In our digital age, the Internet has given consumers unprecedented control of the purchasing process. 95% of the world’s markets lie outside the United States, but in order to seize that opportunity, your website must become your best sales rep! Your prospects, customers, and competitors are all online, but are your website and online presence the best they can be to showcase your brand and your business to the global marketplace?
During this program, we will discuss best practices in website localization, online marketing, and e-commerce strategy that will help exporters build their brands and grow their businesses by creating the best user experience for their international customers.
Join us to learn about the key success factors for an intelligent global digital marketing strategy that will help companies to get found, be understood, and improve customer experience.
The speaker will be Jeff Ardis, Business Development Director at IBT Online.
Date: Thursday, July 16, 2020
Time: 2:30 - 4:00 p.m. EST
Cost: No charge
Contact: Massachusetts Export Center at 617-973-6610