Women's Elite Success Team - Is Your Marketing Effective?

Is Your Marketing Effective?
with Mount Wachusett Community College’s Sarah McMaster
 
Assessing marketing campaigns and communications can seem daunting. Determining a few important questions and then creating measurement tactics to get the answers is the key to success.
What is it that you want a campaign to achieve?
If you don’t know what outcomes you are aiming for, you won’t know what kind of campaign to build. In order to look ahead and set outcomes, you have to look at past performance to set benchmarks and baselines of where you have been. Learn how to set metrics, measure outcomes, and build meaningful reports in this session. Leave knowing that you can develop clear objectives, determine good baselines and benchmarks and build a campaign to meet your desired outcomes.
 
About Sarah McMaster
Sarah McMaster, Director of Marketing & News Media for Mount Wachusett Community College, is an innovative thinker with a passion for the community college mission of open access to higher education for all. She focuses on brand management, building and implementing multi-channeled marketing campaigns, acting as a managing editor for publications, overseeing digital media production, and coordinating new media strategies.
 
 
About the Museum of Russian Icons
At the completion of the luncheon, you are welcome to tour the Museum of Russian Icons and Founder Gordon B. Lankton’s vast collection of Russian icons. The current collection includes over 400 icons, is the largest collection in North America, and spans six centuries from the fifteenth century to present. Also, don’t forget to take a couple of minutes to peruse the Museum Gift Shop where you’ll find an array of one-of-a-kind, handcrafted Russian pieces - amber jewelry, matryoshka nesting dolls, wooden carvings, and lacquer boxes are just a few of the treasures you’ll discover!