* The New Marketing Basics for Today?s Business by MSBDC at Clark University

These are the seminars being offered by the MSBDC at Clark University – Spring 2012
ŸAll seminars will be held in the Grace Conference Room in the Higgins University Center, Clark
  University
ŸRegistration is 8:45, Program starts at 9AM and ends at Noon
ŸCost is $39 per person per seminar, $30 for each additional person (from one company) or each
  additional seminar
ŸRegistration and pre payment is essential to guarantee a seat.
ŸChecks should be made out to: Clark University and mailed to Clark University SBDC, Penny Tiernan, 950 Main Street, Worcester, MA 01610-1477
ŸPhone: 508-793-7615 or email sbdc@clarku.edufor more information.
ŸVisit our web site at: http://www.clarku.edu/offices/sbdc
 
 
Thursday, October 18, 2012
The New Marketing Basics for Today’s Business
 
Marketing has experienced a real change in the last few years, therefore, you will want to be up to speed with the latest concepts. It’s a very competitive world and you need to use all the resources you can to get the word out. 
 
Learning the basics will help you build the marketing foundation for your business that incorporates today’s important innovations and methods.  Quite simply, a solid marketing strategy mixed with some good old fashioned know-how creates the environment for a powerful sales opportunity to reach potential clients. Without that - your product or service may never be noticed… and potential sales could be lost to the competition.
 
Discover how to market your business traditionally and in today’s web-savvy world during this informative, interactive workshop and leave with the basics to design your very own Marketing Plan.
 
Speaker:Fern Nissim, Principal – Round Pond Group, LLC, Shrewsbury, MA
 
Sponsored by:Middlesex Savings Bank, People’s United Bank and TD Bank