* Build a Solid Marketing Foundation

                Marketing has experienced a real change in the last few years, therefore, you will want to be up to speed with the latest concepts in order to be competitive. 
 
                Learning the basics will help you build the marketing foundation for your business that incorporates today’s important innovations and methods.  Quite simply, a solid marketing strategy mixed with some good old fashioned know-how creates the environment for a powerful sales opportunity to reach potential clients. Without that your product or service may never be noticed… and potential sales could be lost to the competition.
 
                Discover how to market your business traditionally and in today’s web-savvy world during this informative, interactive workshop and leave with the basics to design your very own Marketing Plan.
 
Some of the key steps will include:
                •  Defining core goals
                •  Identifying primary target markets
                •  Establishing the key message
                •  Creating the brand for your company
                •  Developing vital strategies and tactics
                •  Designing all the marketing tools
                •  Determining how to use these techniques to gain awareness
                The speaker for this program, Fern Nissim, CMD (Certified by the International Assoc. of Shopping Centers) brings her 20+ years of experience in the strategic marketing field.  She is a well- known speaker on a variety of marketing topics.
 
SPEAKER:
FERN NISSIM, Principal, Round Pond Group, LLC, Shrewsbury, MA
 
TIME:  8:45 a.m. - 12:00 noon
PLACE:  Clark University, Grace Conference Room, Higgins University Center
 
Sponsored by Commerce Bank and Southbridge Savings Bank
 
Thursday, October 31, 2013